Apr 30, 2019
Farmers provide the raw building blocks for brands. Many consumers don’t know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission.
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Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
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Welcome and thank you for listening. As you know, this podcast is a celebration of authentic, real food, the building blocks of every natural organic product. We focus on the strategies to help you get your products on more shelves and into the hands of more shoppers. This all begins with the farmer. It’s the farmer that provides the raw ingredients for every product that you find in every retail store. Think about it. A lot of people don’t really understand or appreciate where their food comes from. Natural brands need to work hard to educate their shoppers so that they know and understand this.
I believe that the greatest strength of every brand is to help the retailer understand that unique consumer that buys your product. That unique consumer that doesn’t settle, the one that that looks beyond the four corners of the package to understand what is in your product, the raw ingredients. The unique consumer that wants authenticity and transparency. After all, that’s the heart of the natural channel.
To do this, you need to be able to have an intimate one-on-one relationship with your customers. Here’s why this matters. Nothing happens until someone buys something, and customers can’t buy your products if they can’t find them. Before they start looking, however, they have to know, like, and trust your brand. That goes back to the authentic ingredients that you make your product with, and that goes back to the farmer.
Which is exactly why wanted to invite my special guest, Phil Lempert, The Supermarket Guru to join me today. Phil was on Episode 32. If you haven’t heard it, I highly recommend you go back and listen to it. It was a fan favorite. Phil is an expert on helping us understand what’s going on in the industry, the trends and things that we need to be paying attention to, and what the future of the industry looks like.
The reason I was thrilled to invite Phil on this podcast is that he recently launched a new podcast called Farm…Food…Facts. You’ve got to check it out. It’s quickly becoming a favorite of mine. In this podcast, Phil talks to farmers and ranchers about real food. Where the real food comes from, the relationship between food and the products we all eat — your products. He also discusses the challenges that farmers face and trends that you need to be aware of, trends that can help set you apart and differentiate you from other brands.
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