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BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

Jan 10, 2019

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

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Jan 4, 2019

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits.

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Your brand's selling story is the...


Dec 26, 2018

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus.

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Your brand's selling story is the...


Dec 13, 2018

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities.

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Your brand's selling story is the...


Dec 12, 2018

We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, …

This episode's FREE download

Your brand's selling story is the...