Nov 26, 2019
Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.
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Want an unfair...
Nov 19, 2019
Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception
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Want an unfair...
Nov 12, 2019
Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook.
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New product innovation is the...
Nov 6, 2019
Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story.
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Trade marketing includes...