Dec 26, 2018
It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus.
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Your brand's selling story is the...
Dec 13, 2018
Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities.
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Want an unfair...
Dec 12, 2018
We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, …
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Want an unfair...
Nov 30, 2018
Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgeable leaders outperform their competitors.
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Nothing happens until someone...
Nov 28, 2018
Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.
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Nothing happens until someone...