Apr 30, 2019
Farmers provide the raw building blocks for brands. Many consumers don’t know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission.
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Nothing happens until...
Apr 23, 2019
Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this – learn why this matters
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New product innovation is...
Apr 17, 2019
The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success
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Want an unfair...
Apr 9, 2019
Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand.
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Real shopper loyalty is...
Apr 2, 2019
The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.
This episode's FREE downloadable guide
New product innovation is...