Sep 28, 2018
What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader
This episode's FREE downloadable guide
The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important
Welcome. I'm in the process of redesigning my Resources page on my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I'm also adding a lot of valuable resources and tools that I personally trust and endorse, a calendar of industry events, my tip of the week that I include in my weekly newsletter, along with a place where you can subscribe to it, my weekly articles, my newest podcast with industry CEO’s and Founders and so much more.
Today's story is about a brand that leverages all the strategies, tips, and techniques that I talk about on this podcast, in my content, in my courses, and on stage. These are the strategies that can help differentiate you on shelf, to help you become a category leader, to help you as a brand become a lot more than just a box on a retailer's shelf. This is how you stand out. This is how you differentiate yourself from other brands in the category. This is where you become a value added resource to the retailer. By doing this, by taking advantage of these strategies, not only do you compete at a much higher level, but more importantly, when you become a value added resource, retailers start to reach out to you for help for incremental merchandising and promotional opportunities.
Put another way when you can help the retailer get what they want, more sales, more foot traffic in their stores, then they're going to help you get what you want. This episode today is about those strategies that help you get your product on more retailers' shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
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