Dec 14, 2017
Local, Clean Label, and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
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Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use
Today's episode is a perfect example of the type of thought leadership I want to share with you, to encourage you, and to help you be successful in every endeavor. I believe that small brands are the future of the CPG industry.
Today's episode is about a company that took local to the next level. It focused on authenticity, giving back, and developing a product that was truly different and unique from anyone else out there. More importantly, this is a story about a company that focused on doing the right thing first. This is a story about a brand that went against the grain to develop a product that consumers really wanted and the results that they're having supports that. The key point is that ethical business practices and supporting your local community while providing a product that consumers really want is the trend that's growing natural today. It's the trend that retailers need to take advantage of to drive shopper traffic into their stores, helping them compete more effectively.
I know you're going to enjoy this episode, especially when you hear the passion that Jefferson has for his brand, for his local community, and for the products he manufactures.
Today I want to introduce you to Jefferson Heatwole. He's the EVP of Sales of Shenandoah Valley Organic and he reached out to me a couple weeks ago. He's got an innovative strategy for providing healthy products, healthy food, to consumers that I thought everyone listening to this podcast would really enjoy.
Here's Jefferson Heatwole from Shenandoah Valley Organic
Download the show notes and today's freebie at:
This episode's FREE downloadable guide
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