May 14, 2019
Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
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Small brands tend to overlook the importance of goal setting. They're the primary component of a solid business plan. They need to contain clear, specific, and timely objectives that can be measured. Your goal should be incorporated into your business strategy. This is something that all brands struggle with, especially small brands. Doing this right could be the difference between how long you're going to be around; a week, a month, a year, a decade, or even longer. Doing this right can add rocket fuel to your growth.
Think about it. What do you want to be? What do you want your brand to be? Do you want to disrupt the category? Do you want to become a category leader? Do you want to be the brand that retailers call and say, "How soon can we get your product on the shelves?" Or do you just want to survive? No matter how you answer that question, there are a lot of things to consider. There are a lot of different things that you need to be able to put in place to reach any one of those goals.
For example, if you want to grow your brand, you need the right team. If you want to grow your brand, you need to make sure you've got the right retail strategy. And more importantly, how do you make sure that your selling story is clear and compelling and told with the same passion and enthusiasm as it's told by the founder? In addition to that, how do you ensure that your selling story is the same across every part of your sales funnel?
This is exactly why I launched the Free Turnkey Sales Story Strategies course. It's critical that your selling story resonates across every part of your sales funnel and that it aligns with your core customer, your target customer. So now that you have an objective, what are the fundamental things that you need to have in place to achieve that objective? What are your goals? And when you break them down, what are the things you need to do first, second, and so on? Those need to be included and baked into your business strategy. The more effective your business strategy, the more effective you're going to be able to drive your business forward. Your business strategy, when done right, can also act as guardrails to keep you from going off track, to keep you focused on what's really important.
That's what the focus of this podcast is about. And at the end of this episode, Dustin shares with me his two most pressing bottlenecks. They're probably the same bottlenecks that you're wrestling with. You're going to want to listen to the end for actionable advice that you can use to drive your business.
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